Aeroplan operator Aimia Inc. is buying Excellence In Motivation, a privately owned U.S.-based business loyalty solutions provider, for about $28 million US. Quebecbased Aimia said the acquisition is part of its global growth strategy that includes investing in complementary companies and expanding its presence in the U.S. market. "The transaction will strengthen Aimia's presence in key vertical markets, including automotive, health-care, pharmaceutical, high tech and telecommunications," the company said.
Founded in 1993, EIM provides technology solutions to help clients maximize productivity, reduce costs and increase employee engagement. EIM has 200 employees based in Dayton, Ohio, and Los Angeles.
